{"id":26,"date":"2016-09-18T17:05:24","date_gmt":"2016-09-18T16:05:24","guid":{"rendered":"https:\/\/dev.luba-distribution.uk\/british-berry-sales-soar-as-liquidiser-revolution-whirls-on\/"},"modified":"2016-09-18T17:05:24","modified_gmt":"2016-09-18T16:05:24","slug":"british-berry-sales-soar-as-liquidiser-revolution-whirls-on","status":"publish","type":"page","link":"https:\/\/luba.de\/en\/british-berry-sales-soar-as-liquidiser-revolution-whirls-on\/","title":{"rendered":"British berry sales soar as liquidiser revolution whirls on"},"content":{"rendered":"<p>Blueberries and raspberries sales up as newer, robuster varieties bring greater yields and liquidisers such as Nutribullet fly off the shelves<\/p>\n<figure><img decoding=\"async\" class=\" size-full wp-image-25\" src=\"https:\/\/luba.de\/wp-content\/uploads\/2016\/09\/3761.jpg\" alt=\"\" width=\"1920\" height=\"1152\" title=\"\" srcset=\"https:\/\/luba.de\/wp-content\/uploads\/2016\/09\/3761.jpg 1920w, https:\/\/luba.de\/wp-content\/uploads\/2016\/09\/3761-400x240.jpg 400w, https:\/\/luba.de\/wp-content\/uploads\/2016\/09\/3761-510x306.jpg 510w, https:\/\/luba.de\/wp-content\/uploads\/2016\/09\/3761-667x400.jpg 667w, https:\/\/luba.de\/wp-content\/uploads\/2016\/09\/3761-768x461.jpg 768w, https:\/\/luba.de\/wp-content\/uploads\/2016\/09\/3761-1333x800.jpg 1333w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption>Growers trade body British Summer Fruits says sales of British strawberries, raspberries, blackberries and blueberries, pictured, will top \u00a31bn this year, compared with about \u00a3300m in 2004. Photograph: Food and Drink\/REX Shutterstock<\/figcaption><\/figure>\n<div class=\"content__article-body from-content-api js-article__body\" style=\"word-wrap: break-word; position: relative; font-family: 'Guardian Text Egyptian Web', Georgia, serif; font-size: medium;\" data-test-id=\"article-review-body\">\n<p style=\"margin: 0px 0px 1rem; padding: 0px;\">It is the liquidiser revolution that is changing what we eat: sales of blueberries and raspberries are soaring as health-conscious shoppers embrace smoothies as a short cut to consuming one of their five portions of fruit and vegetables a day.<\/p>\n<p style=\"margin: 0px 0px 1rem; padding: 0px;\">Demand for blueberries is up by nearly a third this year, while raspberry sales are ahead by 20%. Their popularity has been supported by the engineering of robust new varieties that survive the trip from field to fridge in a better condition.<\/p>\n<p style=\"margin: 0px 0px 1rem; padding: 0px;\">Laurence Olins, of growers\u2019 trade body British Summer Fruits, said: \u201cBerries used to be a luxury item, like strawberries and cream and Wimbledon. Now they are are omnipotent.\u201d The organisation calculates that sales of British strawberries, raspberries, blackberries and blueberries will top \u00a31bn this year, compared with about \u00a3300m in 2004.<\/p>\n<p style=\"margin: 0px 0px 1rem; padding: 0px;\">Sales of liquidisers like the \u00a390 Nutribullet have risen nearly 300% in the last year, according to market research firm GfK. John Lewis says it is selling one Nutribullet every four minutes as people\u00a0<a class=\"u-underline\" style=\"background: transparent; color: #005689; cursor: pointer; border-bottom: 0.0625rem solid #dcdcdc; transition: border-color 0.15s ease-out;\" draggable=\"true\" href=\"https:\/\/www.theguardian.com\/money\/blog\/2015\/aug\/01\/should-we-buy-nutribullet\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">seek new ways of consuming their recommended daily portions of fruit<\/a>.<\/p>\n<aside class=\"element element-rich-link element-rich-link--tag element--thumbnail element-rich-link--upgraded\" style=\"float: left; margin: 0.3125rem 1.25rem 0.75rem -15rem; clear: both; width: 13.75rem;\" data-component=\"rich-link-tag\" data-link-name=\"rich-link-tag\">\n<div class=\"rich-link tone-news--item \" style=\"background-color: #f6f6f6; margin: 0px; position: relative; overflow: hidden;\">\n<div class=\"rich-link__container\" style=\"position: relative;\">\n<div class=\"rich-link__image-container u-responsive-ratio\" style=\"width: 220px; padding-bottom: 132px; position: relative; overflow: hidden; transition: background-color 0.25s ease; background-color: rgba(0, 0, 0, 0.0980392);\"><img decoding=\"async\" style=\"border: 0px; width: 220px; height: 132px; position: absolute; top: 0px; left: 0px;\" src=\"https:\/\/i.guim.co.uk\/img\/media\/0fcd5dff58c9ca73181b3bbbca837a6968a696d8\/0_0_2083_1250\/2083.jpg?w=460&amp;q=55&amp;auto=format&amp;usm=12&amp;fit=max&amp;s=d5e52d4d36a166509895503a7a5880b8\" alt=\"\" title=\"\"><\/div>\n<div class=\"rich-link__header\" style=\"font-size: 1.25rem; line-height: 1.5rem; font-family: 'Guardian Egyptian Web', 'Guardian Text Egyptian Web', Georgia, serif; padding: 0.25rem 0.3125rem 0.5em; box-sizing: border-box; min-height: 2.25rem;\">\n<h1 class=\"rich-link__title\" style=\"margin: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; font-family: inherit; line-height: inherit; padding: 0px;\"><a class=\"rich-link__link\" style=\"background: transparent; color: inherit; cursor: pointer;\">The stories you need to read, in one handy email<\/a><\/h1>\n<\/p><\/div>\n<div class=\"rich-link__read-more\" style=\"padding-left: 0.3125rem;\">\n<div class=\"rich-link__arrow\" style=\"display: inline-block;\">\u00a0<\/div>\n<p> \u00a0 <\/p>\n<div class=\"rich-link__read-more-text\" style=\"font-size: 0.875rem; font-family: 'Guardian Egyptian Web', 'Guardian Text Egyptian Web', Georgia, serif; display: inline-block; height: 1.875rem; line-height: 1.625rem; padding-left: 0.125rem; vertical-align: top; color: #005689;\">Read more<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/aside>\n<p style=\"margin: 0px 0px 1rem; padding: 0px;\">Sales of strawberries are up by just 0.6% year on year, according to data from research firm Kantar Worldpanel, although some British farmers say sales of UK breeds are up by 20% after a good summer crop.<\/p>\n<p style=\"margin: 0px 0px 1rem; padding: 0px;\">There have long been claims about the health benefits of berries, which are rich in antioxidants and vitamin C, with blueberries described by some nutritionists as a \u201csuperfood\u201d. This year, berries were named as the only fruit in the Mind diet, which is designed to\u00a0<a class=\"u-underline\" style=\"background: transparent; color: #005689; cursor: pointer; border-bottom: 0.0625rem solid #dcdcdc; transition: border-color 0.15s ease-out;\" draggable=\"true\" href=\"https:\/\/www.theguardian.com\/society\/2015\/aug\/05\/diet-high-in-leafy-green-vegetables-may-slow-cognitive-decline-in-elderly-study\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">help slow cognitive decline and the reduce the risk of Alzheimer\u2019s<\/a>, although the NHS says that evidence for\u00a0<a class=\"u-underline\" style=\"background: transparent; color: #005689; cursor: pointer; border-bottom: 0.0625rem solid #dcdcdc; transition: border-color 0.15s ease-out;\" draggable=\"true\" href=\"http:\/\/www.nhs.uk\/livewell\/superfoods\/pages\/are-blueberries-a-superfood.aspx\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">the health claims about blueberries is inconclusive<\/a>.<\/p>\n<p style=\"margin: 0px 0px 1rem; padding: 0px;\">\u201cFor those interested in health, berries fit easily into their lifestyle, adding a touch of sweetness and vibrant flavour to homemade smoothies, juices or blends by only adding a small amount to a more \u2018basic\u2019 or traditional fruit,\u201d said food trends expert Imogen Birt at consultancy Dragon Rouge.<\/p>\n<p style=\"margin: 0px 0px 1rem; padding: 0px;\">British farmers are expected to produce 14,000 tonnes of raspberries this year compared with less than 12,000 tonnes last year, according to British Summer Fruits. New varieties give better yields \u2013 by as much as 50% compared with a few years ago \u2013 and farmers are expanding the amount of land they devote to the fruit. Another reason for the rise in UK production is the wider deployment of equipment such as polytunnels.<\/p>\n<p style=\"margin: 0px 0px 1rem; padding: 0px;\">Farmers are particularly keen to plant more raspberries, according to Olins, as the newest varieties produce greater yield, and high-quality berries. Raspberry varieties such as the berry jewel and Driscoll\u2019s maravilla are also bigger and sweeter. Tesco has claimed that the berry jewel, bred by a Kent-based grower, had helped increase demand for raspberries by 45% this year.<\/p>\n<p style=\"margin: 0px 0px 1rem; padding: 0px;\">Robert Pascall of Clock House Farm, one of the UK\u2019s biggest berry growers, said this year had been a fair one for raspberries and that he had increased the acreage devoted to the fruit by a third in the last three years. \u201cTraditional varieties had turned to juice in the fridge very quickly,\u201d he said.<\/p>\n<p style=\"margin: 0px 0px 1rem; padding: 0px;\">Pascall said British growers enjoyed a good deal of loyalty from shoppers who liked to buy local produce. \u201cWhen English fruit is available, it\u2019s taken first,\u201d he said. But year-round availability of raspberries \u2013 with imports from Portugal, Spain or Morocco \u2013 helped keep the fruit in people\u2019s minds when the British season came around, he added.<\/p>\n<p style=\"margin: 0px 0px 1rem; padding: 0px;\">Growers now hope that blackberries, which enjoyed a 6% increase in sales in the year to mid-July, according to Kantar, will be the next fruit to take off. Pascall said new varieties such as Driscoll\u2019s victoria were helping make them a more regular purchase. \u201cThe whole concept of blackberries has changed. People are eating them fresh rather than just putting them in a pie,\u201d he said.<\/p>\n<p style=\"margin: 0px 0px 1rem; padding: 0px;\">Discount supermarket chains such as Aldi and Lidl, which have significantly increased the amount of fresh fruit and vegetables they stock as part of tactics to attract regular shoppers, have also helped to increase sales by making fruit more affordable. Lidl, for example, said it was selling 30% more fruit this year than last and that its sales of strawberries were up by a fifth year on year.<\/p>\n<\/p><\/div>\n<div class=\"submeta\" style=\"padding-top: 0.75rem;\"><span style=\"font-family: 'Guardian Text Egyptian Web', Georgia, serif; font-size: medium;\">https:\/\/www.theguardian.com\/lifeandstyle\/2015\/aug\/23\/british-berry-sales-liquidiser-revolution-blueberries-raspberries-nutribullet?CMP=Share_iOSApp_Other<\/span><\/div>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blueberries and raspberries sales up as newer, robuster varieties bring greater yields and liquidisers such as Nutribullet fly off the shelves Growers trade body British Summer Fruits says sales of British strawberries, raspberries, blackberries and blueberries, pictured, will top \u00a31bn this year, compared with about \u00a3300m in 2004. Photograph: Food and Drink\/REX Shutterstock It is [&#8230;]\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-26","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/luba.de\/en\/wp-json\/wp\/v2\/pages\/26","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luba.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/luba.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/luba.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luba.de\/en\/wp-json\/wp\/v2\/comments?post=26"}],"version-history":[{"count":0,"href":"https:\/\/luba.de\/en\/wp-json\/wp\/v2\/pages\/26\/revisions"}],"wp:attachment":[{"href":"https:\/\/luba.de\/en\/wp-json\/wp\/v2\/media?parent=26"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}